We're here to help! So let's get you started.



1. Check off your setup to get the most out of your membership [The lot & Value Pack Members Only]

Here's a little checklist to make sure your tools are setup properly. This will help you get more out of the membership in measuring results and getting access to key features you'll need to follow our tips.

Instagram
  • Check that your Instagram account is set to a Business profile. It’s totally free and will allow you to access more features. See the latest instructions here.

Google Analytics
  • Make sure your goals are set up under the ‘Conversions’ section. At a minimum, you should be tracking your most important conversions, whether that be purchases, enquiries or some other purpose of your website that reflects business results. See a how to guide here.
  • If you're an eCommerce store, you'll want to make sure you've got that setting turned on. See a how to guide here.

No idea what the hell we’re talking about? Don’t freak! Holla at us and we can help.

2. Connect to your personal dashboard [The lot & Value Pack Members Only]

Please note this feature is available to The Lot and Value Pack members only. 

This is where you’ll be able to track all your results in real-time! But first, you’ll need to connect your different accounts so the dashboard is allowed to pull in your data.

This way, we never need to see your login credentials and you’re in control of what you share. 

On joining the membership, here's what will happen in the next 2 business days.

1. Check your inbox

Once we’ve created your dashboard (please allow up to 2 business days from signing up) you will receive an email from us with the subject line “AgencyAnalytics - New Account”. This means your dashboard is ready and waiting for you! If you don’t receive this email within 2 business days, please check your spam folder, and contact us through hello@ohmydigitalagency.com.au if it’s not there.

2. Connect your accounts

Follow the details in your email to login and you will see a screen like this. Simply click “set-up” to connect your relevant  accounts to your dashboard. This is how we pull in your insights from each platform so you can now monitor everything in one place - yippee! 

You will need to repeat this step for each section of your dashboard (e.g. Facebook, Instagram and Google Analytics, which you’ll see as you scroll down). If you’ve let us know you’re using a certain email marketing platform or other social media channels, we may have provided you with a section for these as well (where available).

3. Done!

Once all your accounts are connected, you’re ready to go! Make sure you bookmark this webpage so you can easily jump on and see your real-time stats anytime. It’s up to you how much or how little you’d like to check in here, but we’ll be checking in with an overview each month for you anyway!

3. Say hi to your new biz besties

We've created a Facebook group to foster an encouraging and supportive community. We also have our members community for those who don't have Facebook so make sure you say hey.

This is your place to connect with other small biz owners, ask questions to pick our brains and have fun!

4. Stay tuned for your monthly check-ins [The lot & Value Pack Members Only]

We'll be checking in every month with an update on your progress and extra guidance to help you reach your goals!

5. Follow our weekly tips and watch your results soar!

Every Wednesday at 11am you'll receive one task from us to complete for the week. This is how we'll help you build out your digital marketing strategy in bite-sized chunks! Cool right?

6. Download your DIY Marketing Toolkit

We've taken ALL of our downloadables and popped them into a handy DIY Marketing Toolkit for FREE just for you.

You'll find that under your "Products" section.

FAQs

What sort of questions can I ask in the community?

Rule number one is there are no silly questions! (Only the ones you don't ask). 

So feel free to ask anything related to online marketing. We will give you a straight answer, and if it's something out-of-this-world we don't know? We'll find out for you!

Why do I need to setup goals in Google Analytics?

This is not a prerequisite for being a member, but it will help you get more value out of your dashboard, and see the results of your efforts paying off sooner!

Goals will help you track important conversions on your site like sales, sign-ups or leads. 

If your website is on Shopify, we will have provided you with a dashboard that already shows all your sales data.

If you're happy with this, you might not need to set up goals in Google Analytics too.

What format will the guest interviews be in?

We know we have customers all over Australia and the globe (and we love it!) so we wanted to make sure every part of this membership is equally accessible no matter where you are based. 

The interviews will be recorded in video format with us chatting to our fave industry experts. You'll also have the opportunity to ask questions beforehand, and watch them get answered in the video! 

How can I cancel my subcription?

We hope we never have to say goodbye, but we totally understand you may have to do this, and we hate subscriptions that make it difficult to cancel!

Simply follow these steps.

  • Log in to your account.
  • Click on My Account in the top right hand corner.
  • Select Billing.
  • Scroll down to the membership section and hit cancel.

So, where can I find my DIY Marketing Toolkit?

  1. Log into your account on Podia, then head to Products!
  2. You'll see all of your goodies included in your DIY Marketing Toolkit hanging out here.
  3. Download all your goodies to your hearts content!
  4. Keep an eye out for new freebies!

How do I access Content in Your Coffee Break?

  1. Check your emails, we've sent a link & a Google Calendar invite!
  2. Log into your account on Podia, then head to Products!
  3. Select Content in your Coffee Break for the relevant month.
  4. Get your pen and paper ready, it's jam packed!

Understanding your Dashboard

We’ve designed your dashboard to be as easy to understand as possible! We’ve narrowed them down to just key metrics you really need to know - just the important stuff. 

Unsure what something means? We’ve made a little glossary for you. (consider it your little black book).

  • Ad Spend - The amount you pay directly to Facebook in exchange for purchasing ad space on Facebook or Instagram. Typically you will only be charged for each click or other action registered on your ads.
  • Advertising - Promotional communication shown only to your target market, accessible by paying Facebook (ad spend) to display your ads on its platforms (Instagram and Facebook).
  • Algorithm - The logic used by social media sites and search engines that determines what is shown to a user. These change regularly and platforms usually don’t disclose these changes to the public, although frequent users (like Hayley & I) usually notice when they happen!
  • Content - Posts shared on social media, typically organically (no targeting or ad spend, unlike advertising).
  • Engagement rate - The percentage of people engaging with your content (liking, commenting etc) out of your total number of followers. 3-6% is considered good, for example, an Instagram account with 1000 followers should be getting 30-60 engagements on each post.
  • Facebook or Instagram Advertising - Paid activity used to reach a larger or more targeted audience including people who have not followed you.
  • Frequency - The average number of times your post was seen by each person.
  • Impressions - The number of times your posts were seen.
  • Organic Results - Unpaid social media results. Can be achieved when individuals comment, share or react to an organic post and it then appears in their friends’ newsfeeds or when an organic post appears in the newsfeed of a page follower.
  • Reach - The number of people who saw your posts.